Ok, but then there will be no significant benefit for them, even if they win the “best 2017 app on android store” award. People will download the app, learn 8 words, see the paywall and delete the app.
It can possibly work if they change the price of admission, but even then. Most people are not going to want to pay for something they can on other apps for free. I know the mems are a big thing and they do help, but you don’t know this after only being able to learn 8 words.
I am also not sure they are allowed to keep “free” on their store page is that’s the case, but maybe I am wrong in that. Imo if they do change it to a paywall for everything except for the first 8 words, they are shooting themselves in the foot, but we will see.
Bad time for me to try t start learning Japanese I guess. That said, I am not that invested and it will still be quite easy to switch to something else at this point (although I do want to keep using memrise, but it’s their choice).
They possibly have a chance if they leave the user-created courses, but I suspect they are planning on removing them as well. I hope I am wrong.