LangAddict, that plan can never succeed in the crowded Rosetta Stone / DuoLinguo market. There’s a dozen companies offering that service, with stronger market power. It’s the long-standing customers like me who drive steady profit, albeit at a slow rate. And I’m leaving due to the loss of the app.
I suspect that Memrise had grand ambitions for its company and hired too many employees too fast, forgetting that it was the simplicity of the platform and wide user base that made it valuable. Now, with profits stagnating, it has realized that it will either need to expand into new markets, or painfully downsize. So it’s trying this high-risk gamble to expand, focusing on its newest users. Alas, for technical reasons, it cannot make the change without destroying its existing, paid user base–advanced learners who have no use for French 101 courses. And the new users are the ones that will find it easiest to change services.
If there are Memrise employees reading this, I’d frankly recommend that you spend some time revising your resumes:’-(